Managing Partner




Kevin H. Choi, CLU

Managing Partner





Kevin H. Choi, CLU is the Managing Partner of the Greater San Francisco General Office. Kevin attended the University of Southern California and graduated from Cal State Long Beach with a Bachelors Degree in Business Administration and Finance. Upon graduation, he went into the Banking Business as VP of Customer Service and Loans at Bank of America.

Kevin started his career with New York Life as a Partner in the Los Angeles General Office in January 1997. He accumulated numerous awards as a Partner; Top Partner across the nation among 280 Partners, and was promoted to Senior Partner in October 1999.  Kevin then was promoted to Agency Vice President in the Pacific Zone in July of 2000.  He was responsible for the development of Partners and Managing Partners in 33 offices.  In 2003, the Pacific Zone was the Top Producing Zone in the New York Life Insurance Company. After that, Kevin was promoted to Zone Vice President in March of 2005.

Looking for a new challenge, Kevin became the Managing Partner of the Los Angeles General Office in January 2006, where his career had first started. Over the next six years, the production in the Los Angeles General Office doubled.  Numerous awards were accumulated, including View from the Top, Management Development and Zone Chairman’s Award for New Agent growth.  In January 2013, Kevin was asked to become the Managing Partner of the Greater San Francisco General Office, which is the largest office in the Pacific Zone.

Kevin’s constant aspiration is to pursue a life of significance and empower others personally and professionally. Kevin is married to Serena for the past twenty years and has a beautiful daughter, Claudia who is a sophomore at the Cornell University majoring in Hospitality.  Kevin is actively involved in the Wheel Chair Foundation, which provides financial and emotional support to underprivileged children giving them aid and hope.